Instant noodles continue to defy healthy eating trends, with the world consuming a record 123 billion servings every year—nearly 15 bowls per person globally. China leads consumption with 43.8 billion servings, followed by Indonesia and India, while Vietnam tops the per-capita rankings at 81 servings per person annually. The global instant noodle market is projected to grow from $64.7 billion in 2025 to nearly $98.5 billion by 2032. Scientists say their irresistible appeal lies in a carefully engineered mix of salt, fat and carbohydrates that activates the brain's reward system, helping turn a humble convenience food into a global obsession. Daniela Laurel tells you more on Spotlight.

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