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Assistant Marketing Manager of Deli Group, Ibrahim Abdul, says the company’s support for the Literacy Challenge 2026 is part of its commitment to promoting literacy and empowering young people.

He explains that Deli Group’s involvement is closely linked to its work in books, stationery and school supplies, with a focus on providing students with quality products that can last.

Head of Sales and Marketing (Traditional Trade) at Deli Group, Shashikant Mudaliar, says the sponsorship also provides an opportunity to showcase the company’s range of school and office supplies.

Ibrahim Abdul further encouraged contestants to give their best and allow the strongest performer to emerge as the winner.

Watch the full interview for more on Deli Group’s support for the Literacy Challenge 2026.


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