What if time is the most important resource we misunderstand? In this powerful talk, Ibrahim Misto explores how modern life trains us to fill our calendars instead of questioning what truly deserves our attention. Blending reflections on work, leadership, and a deeply personal choice to reclaim time with family, Ibrahim offers a universal insight: while money, status, and success can be rebuilt, lost time cannot. This talk invites audiences everywhere to rethink how they spend the one asset that never comes back. Ibrahim Misto is a dynamic, cosmopolitan leader and currently serves as Chief Digital Officer at MTN Ghana, bringing extensive expertise across Telecommunications, Digital Transformation, and Fintech.

Ibrahim has spearheaded large-scale transformation programs, championed financial inclusion, and delivered innovative digital solutions that drive sustainable growth.

With a proven track record in strategy, innovation, and business development, Ibrahim sits on several boards, including Japan Motors Ghana Nissan, as well as leading NGOs and educational institutions.

A passionate advocate for leadership development, Ibrahim actively mentors emerging leaders across industries.

Academically, Ibrahim holds an Executive MBA from CEIBS and has completed executive programs at Harvard University, George Washington University, and UC Berkeley Haas School of Business. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx