Discover the truth behind factory outlet mall discounts and the compare at pricing illusion. Learn why premium outlet clothes are manufactured specifically for these stores and how to avoid this retail shopping trap. Subscribe for more consumer secrets and money saving tips.

00:00 — That outlet discount is a mathematical lie.
00:03 — The Premium Outlet Mall.
00:13 — You think you have found premium excess inventory.
00:21 — Over eighty percent of outlet merchandise.
00:27 — Corporations manufacture inferior goods.
00:37 — The mathematical illusion called Compare At.
00:45 — It claims the shirt is worth one hundred dollars.
00:50 — But it actually costs just four dollars to make.
00:57 — In 1936, the first factory outlets.
01:06 — They liquidated genuinely damaged goods.
01:14 — Today the damage is in the engineered perception.
01:21 — You aren't actually buying a premium shirt.
01:27 — Are you saving money or being played?