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A size six pair of jeans can vary by six inches in the waistband depending on which store you walk into. A dress that fits perfectly in one brand gaps at the shoulders in another, and both claim to be cut for the same woman. Today, the number on your clothing tag is essentially meaningless. However, for most of American history, this chaos would have been unthinkable, because the clothes were not built for a size. They were built for a person. So what changed? And what did women actually give up when they stopped demanding clothes that fit?